JPZJuan Pablo Zuluaga

CX, operations and digital systems cases

Three stories from real experience in international retail and manufacturing, focused on transferable decisions.

2022 - present

Tier-1

Enterprise retention and LTV strategy

Turning relationships with Tier-1 US retailers into a replenishment, feedback and collaborative demand cadence that maximizes repurchase and reduces operational risk.

RetentionLTVDemand planning
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2022 - present

40%

EDI automation to reduce document friction

Identifying bottlenecks in manual order workflows and leading functional EDI connections to improve SLA and traceability.

EDISLAAutomation
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2015 - 2019

National

CRM transformation and commercial standardization

From a manual culture to a traceable operation with CRM, service protocols and a claims process connected to systemic improvement.

CRMClaimsService design
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