Process optimization and CX
Journey and friction mapping, critical moments, VoC, NPS/CSAT and retention or churn-reduction opportunities.
A roadmap prioritized by impact, effort and experience.
Experience, operations and technology at the same table.
I work on concrete problems: churn, manual tasks, underused CRM, broken handoffs and journeys without clear ownership.
Automation and CRM
Data architecture, EDI/ERP integrations and n8n workflows that remove manual work and improve traceability.
Cleaner, measurable and easier-to-operate systems.
Digital marketing and VoC
Real usage data and customer voice turned into campaign, portfolio and commercial communication decisions.
Messages and products aligned to real customer usage.
Who I work with
If any of these describes you, I can probably help:
Growing operations
Teams of 50–500 in retail, manufacturing or B2B where the operation grew faster than the processes did.
Underused CRM or journey without an owner
You have the tool, but the data doesn't guide decisions; or the customer journey has gaps and nobody owns them.
Manual tasks that already hurt
Manual order capture, broken handoffs between teams, duplicated documentation. Friction already costing SLA or churn.
You need systems, not more talks
You don't want a PDF diagnosis; you want live flows with rules, data and ownership — like the ones you just tried.